What do we do for BI at LUCRUM Inc?

LUCRUM does Business Intelligence

Well, what does that mean? What do we provide for our clients? What makes LUCRUM different that other companies who “do BI”? Why should someone call LUCRUM in the first place? What value does LUCRUM focus on? If I was on an elevator and someone asked what we do for BI, what would I say?

Well, depending upon the elevator ride…here is one paragraph for every three floors of a ride about what we at LUCRUM do in the business intelligence space.

We have a proven track record of creating and providing value to our clients because we are highly skilled in both the art of aligning senior leadership around a game-changing passionate vision – a vision that takes their organization to the next level – and the science of synthesizing systems and data from disparate data sources into a focused and leveraged answer to the organization’s most important questions.

We never stop asking how and why. We find that the true questions are often 5 levels deep. We operate at this level – at the most intimate levels, where answers cause real action that changes the course of the organization. And then we never stop asking where. We unhide the data throughout the organization by liberating, assembling and bringing it together in the right manner, at the right time, delivering it to the right people.

We strive to hide complexities and present the answers to those truly valuable questions in a way that enables executives make the most use of their time by pinpointing the problem (or success) quickly. This early warning gives them the competitive edge and allows them to adjust strategy and tactics before their competitors have a chance to react.

In essence – we deliver value in the form of time to our clients. In action this translates as an increase in the critical response time that our clients leverage to act correctly before their competitors, who then are left in the position of reaction.

My closing statements would be:

• Business Intelligence is 100% art and 100% science.
• Truth is never at the surface, its usually pretty deep – but worth the trip.
• Simplicity implies that complexity and intricacy are under control.
• Time is the most precious non-renewable resource on the planet!

Putting all this together – Your organization has very expensive data sitting around decaying as time goes by. What are the most important questions that when answered sheds light on actions that reduce risk, promote change or brings about exponential growth? Align these at the highest levels and don’t rest until you unhide the right data, connect the information and present to the right person at the right time!

BI – Business Intelligence or Bringing Innovation, Better Information, Best Ideas, Big Imaginations, Bold Image… Whatever it means to you, will either help you or your competition.

You decide!

~ Scott Felten